TOURISM PLAN DUBAI

Department of Tourism and Commerce Marketing (DTCM) is the main government body that regulates tourism in Dubai. It plans the strategic sector direction, overview the performance, and licensing tourism services. DTCM promotes Dubai internationally to the end of operating 20 offices worldwide. The Mission Dubai sponsors is of “strengthening Dubai’s economy by attracting tourists and inward investment”.

The vision of making Dubai the world’s leading tourism destination and commercial hub is the goal which doesn’t go unnoticed by the success of Dubai. Reaching to global tourist is another vision. Dubai wants to change the image from preconceived notions and create a worthwhile experience for their Tourists of all kind.

There are several initiatives that are infrastructure development, product offering enhancement and destination marketing investments to make Dubai tourism the “First Choice” for international leisure and business travel.

 

Dubai tourism target is to attract 21 million -23 million visitors by 2022 and 23 Million to 25 million visitors by 2025. This would make Dubai the most visited city in the world.

The COVID 19 STRATERGY

DTCM wants to open Dubai to new source marketing. The strategy focuses on sustainable, digitally native and experiential tourism. Increasing new hotels and airport capacity to showcase increased margins for hoteliers and airport influx both by Dubai International Airport (DXB) and Dubai World Central (DWC).Dubai is promoting itself by the most influential actors in promotion and marketing sector which are expanded to regional and global economic sides.

Dubai is ambitious of becoming the most visited city in the world.There are several initiatives that are infrastructure development, product offering enhancement and destination marketing investments to make Dubai tourism the “First Choice” for international leisure and      business travel.